Miller Harris Stories Collection 2024
I conceptually created the above campaign introducing a series of 5 new fragrances inspired by passages in established novels.
My concept was to explore the relationship between the written word, paper pages and the bottle all coming together as one. Achieved through differing paper shapes and embossing
we created an identity for each of the fragrances reflective of it’s fragrance and meaning. The campaign design covered hero imagery and video, then into multiple marketing channels such as
PR events, digital marketing, web presence, packaging, retail.
Creative Concept, Art Direction and Design - Zoe Marie Williams
Conceptual copy - Holly Kielty
VM and Spatial Design - Sophie Baxter & Sonder Design
Production and Execution - Black Rabbit
Client - Alex Oprey | Marketing Director | Miller Harris
VM concept for Bloomingdales department store