Screenshot 2022-04-19 at 16.50.25.png

Liz Earle 'Cleanse & Polish' creative concepts

Liz Earle – Cleanse & Polish campaign

For one of their hero, flagship products, Liz Earle required a new fresh approach in how to market the Cleanse & Polish product.

The creative route was called ‘kaleidascope’, a beautiful burst of the key ingredients in the cleanser growing out and around the product. Executed within the LE guidelines, honouring the organic, natural aesthetic of the brand.

 

Inspirational ingredient photography mood board

 

Inspirational references for pattern creation

 

Lead creative