Miller Harris ‘Hydra’ Campaign

“An afternoon breeze carries the scent to the fresh fig trees of Hydra with comforting warm notes, crashing against the salty azure waves of the Aegean Sea.”

Campaign creative and concept for the new scent launch, Hydra Figue, for perfumer Miller Harris. A scent inspired by human nature, slow-living and creative fuel. The work involved campaign concept, art direction, graphic design and adaptation into multiple marketing channels such as digital, paid, organic social and store VM.

Hydra Figue was created by perfumer Emilie Bouge and inspired by the natural wild beauty of the Greek island of Hydra (‘the Pearl of the Aegean Sea’). Hydra is an island where there is no rush hour, only the call of church bells and the lapping of the clear sea against rocky shores. The scent of aromatic fig trees and freshwater springs dance across a rugged landscape, where bohemians and artists have long flocked for inspiration and artistic sustenance.

Concept , art direction & design – Zoe Marie Williams
Concept & Copy – Holly Kielty
Photography & Video – Luxe Studio
Styling – Olivia Clifford