Bloom & Wild Identity & Design
Over the past 5 years I’ve been working to lead and build Bloom and Wild's creative identity, creative team and in-house design studio. I've seen the business
through multiple phases of growth, including into 5 territories and adapting our look and feel through growth at scale.
Key responsibilities included brand identity & creative direction, ATL and BTL campaign creation & oversight, retail / experiential design and oversight, digital design (email, CRM, paid social), packaging, team management, leadership and scaling teams and creative operations. This work was co-created with The Or and Mother Design.
Logo marks
Brand design elements
A variety of email newsletter designs
Printed press wrap for Stylist magazine to launch our new plant gifts
Art direction and floral design of our self-gift subscription flowers
Packaging design for our flower and plant gifts
Packaging design
App store creative focussing on brand and key features/benefits of our app
Organic social design templates for engagement
Our summer floral design and art direction
TV advert 2020-1 | 30s
E-commerce website photography for flowers and plants
Plant collection product design and imagery art direction
Paid social creative for brand and conversion ads
Brand Guidelines snapshot
