Care Wildly - Bloom & Wild creative platform and TV advert 2020-22

As Creative Director at Bloom & Wild I worked in a collaborative team of in-house brand leaders and our creative agency The Or to help define and shape the new creative framework for our brand, called 'Care Wildly'. We launched with a beautiful and emotionally poignant film challenging the cliches of the flower industry and showing the depth of meaning behind customer purchases - their acts of caring wildly.

The 30 and 60s TV advert was also supported by brand-led social advertising showcasing the nuanced 'just-because' reasons why people send our flowers.

2020 advert - Part 1
Creative agency - The Or
Production - Academy
Director - Jack Driscoll
B&W Brand & Creative leadership team - Charlotte Langley, Marisa Thomas

2022 advert - Part 2
Creative agency - The Or
B&W Brand & Creative leadership team - Charlotte Langley, Jo Reason, Louis Buck