Canon Ixus
Art Direction and styling for street shoot for Canon’s new range of point and shoot cameras. With multiple colours of camera
hardware in the range and the aim to appeal a younger audience, we created personas to match the different types of camera,
with each camera being the perfect accessory to your lifestyle.
Agency: thisisfst
Photographer: Neil Stewart
Producer: Jay Slater
BTS Video: Stu McCardle
Editor: Matt Sears
The 4 persona lifestyles