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Chelsea in Bloom for Club Monaco

Chelsea in Bloom for Club Monaco

I creatively concepted and designed the retail windows for Club Monaco for Chelsea in Bloom, working with their fab team and a team of florists to bring to life. We were awarded silver and were voted the People’s Choice winner for the design.

The design concept was around re-creating the feeling of a jungle in their windows - with window 1 being the undergrowth and window 2 being the canopy. There were exotic animals hidden in each window, from monkeys and snakes to parrots where the viewers were tasked with trying to find them.

Client - Bloom & Wild | Club Monaco
Lead Florist - Caroline Grimble

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Behind the scenes