Cambridge Satchel Co.

Risky Business AW26

Heritage, with a modern, playful edge.

• Creative direction

• Campaign concepts

• Art direction

• Seasonal storytelling

The brief

The AW26 ‘Risky Business’ campaign for Cambridge Satchel Co. consisting of art direction and Ai image generation to bring the collection to life.

The idea

Distinctive imagery that celebrates the brand’s heritage while giving it a modern, playful edge.

What I did

Art direction by creating a fresh, contemporary feel for the iconic British accessories brand.