Only Curls

Little Curls

A playful world of curls, joyful, distinctive and full of personality.

  • Creative direction

  • Packaging

  • Product launches

  • Campaigns

  • AI imagery

The brief

Creative direction for Little Curls, the children’s haircare range from Only Curls, across packaging, product launches, campaigns and AI-assisted imagery, working with founder Lizzie.

The idea

Colourful, characterful visuals and fun, engaging storytelling: a world that feels joyful, distinctive and full of personality, while staying true to the Only Curls family.

What I did

Shaped the brand's creative direction across packaging, product launches, campaigns and AI-assisted imagery.

Only Curls Little Curls Jun26 Shoot4599_1(WB).jpg
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Nano Banana Pro - create a fun_ 3D floaty image of background colour _D1DFF5 of the attached beanies.png
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