From concept to pack, store, film and feed.
Concept
Creative direction
Brand identity
Design
Image
Motion
Channel roll-out
I’m Zoë, a creative director and designer with 20 years in beauty, fragrance and lifestyle. I don’t hand over at the moodboard. I take a project 360: from the concept to the imagery, motion and design, through to roll-out across every channel, so the idea lands the same everywhere it shows up.
Before going freelance I spent six years at Bloom & Wild, building the brand’s creative identity and in-house design team, shaping the ‘Care Wildly’ platform with Mother Design and growing the brand into five territories. Today I work with brands including Miller Harris and Only Curls, and run BeautStudio, my AI image and video studio.
What I make
Campaigns
Campaign concepts, 360 launches, ATL and out-of-home, press and print ads, launch events
Seasonal moments
Black Friday and Cyber Monday, Christmas and gifting, Valentine’s Day, Mother’s Day and Father’s Day, summer and new-year campaigns
Digital & paid
Paid social ads, digital display, email and CRM, social content, website and landing page design, e-commerce imagery
AI image & video
AI campaign imagery, product and lifestyle shots, AI video and motion assets, content created at scale for every channel
Packaging & NPD
Packaging design, gift sets and seasonal ranges, artwork and print management
Retail
Window displays, point of sale, in-store and visual merchandising, shelf-ready design
Print
Brochures, lookbooks, catalogues, inserts and stationery
Art direction & motion
Shoot direction, art direction, social video and reels
Brand
Creative direction, brand platforms and guidelines, brand refreshes
Selected clients
Miller Harris
Only Curls
Bloom & Wild
Cambridge Satchel Co.
No7
Birdbuddy
Petlibro
Boots Walgreens
The White Company
Liberty London
Canon Europe
Visa
Seiko
Hi-Tec
Pure Collection
Mother of Pearl
William Morris
Matthew Williamson