Only Curls

Gift Sets

Good curls. Great gifts.

• Kit naming

• Copywriting

• Packaging design

• Art direction

• Photography direction

• Production artwork

The brief

A Boots-exclusive range of Only Curls gift sets: kit naming, copywriting, packaging design, photography and production artwork across the whole collection.

The idea

A little bounce, a few waves and a whole lot of gifting potential. Playful kit names, punchy pinks, fresh aqua and a flash of gold foil.

What I did

From naming the kits and writing the copy to designing the packaging, I developed a cohesive story across the collection. Art direction and photography brought the range to life, with final production artwork carrying every detail through to print.