Miller Harris
Tea Extrait
The extrait as a subject of study.
Creative concept
Art direction
Campaign strategy
Visual merchandising
The brief
The launch campaign for Miller Harris Tea Extrait, the most concentrated version of their iconic Tea fragrance: campaign concept, imagery, strategy and visual merchandising.
The idea
Science meets art meets nature. A world built around the act of infusion: the slow pour, the suspended bubble, the bruised botanical, the dark liquid that could be tea or fragrance or both. Nothing decorative, everything intentional.
What I did
Creative concept, art direction and campaign strategy, through to visual merchandising design.
Visual Merchanise design
Art Direction
