Pixie

E-calendar

Family life, beautifully in sync.

• Packaging design

• Go-to-market toolkit

• Retail sales deck

• E-commerce imagery

• Copywriting

The brief

Launch the Pixie e-calendar, a new 15” digital family calendar, within the existing Pixie brand. The work covered the packaging and a full go-to-market toolkit: a retail sales deck for buyers and product listing imagery for retailers’ websites.

The idea

More than a calendar, the heart of the family. A bright, friendly world of soft shapes, colour-coded icons and the product’s own interface, led by two lines: ‘Family life, beautifully in sync’ and ‘Less chaos, more connection.’

What I did

Packaging design and copy, a retail sales deck, and a suite of retailer product listing images, giving the e-calendar one clear story from shelf to screen.