Lola

Brand Identity

Tech that looks like beauty, feels like self-care and works like wellness.

  • Creative strategy

  • Brand identity

  • Tone of voice

  • Copywriting

  • Campaign concepting

  • Art direction

  • Packaging

  • NPD creative direction

The brief

A complete brand identity for Lola, a female wellness tech brand: identity, tone of voice, copywriting, packaging, NPD creative direction and campaign concepts.

The idea

Products built to help women rest and recover looked cold, clinical and masculine. Lola would be soft on the outside, powerful on the inside: a brand world for the woman who values both design and downtime.

What I did

Built the complete creative foundation, from brand identity and tone of voice through to NPD direction and campaign concepting.

Previous

Pixie
Next

Miller Harris Legato