Miller Harris

Legato

The magnetic pull of desire.

• Creative direction

• Campaign concept

• Art direction

• ATL

• BTL

• Event

The brief

The full 360 launch campaign for Miller Harris Legato, a vanilla gourmand fragrance: a hero studio image for ATL, a suite of moody BTL imagery shot by Rory Langdon-Down, and the launch event.

The idea

Inspired by Caleb Azumah Nelson’s Open Water: stolen moments on a London concourse and a connection too intense to ignore. High romance, darker and moodier, with night always implied: Bordeaux nails, cherries, red wine and a heady, blurred rose.

What I did

Creative direction across every touchpoint: the campaign concept, the hero studio image, art direction of the BTL mood imagery with photographer Rory Langdon-Down, and the look and feel of the launch event.