Little Curls Brand World
Creative direction and brand-world development for Little Curls, the children’s range from Only Curls. I developed the visual and verbal world surrounding the products, building a playful, confidence-led identity that reassures parents while making curl care feel fun for children.
The system combines bright colour coding, expressive product-benefit “stickies,” child-led photography and a supportive, big-sister tone of voice. I extended the direction across e-commerce, product pages, paid and organic social, email, educational content and the unboxing experience, creating a cohesive and scalable brand journey.
