Good curls. Great gifts.

A little bounce, a few waves and a whole lot of gifting potential. Created exclusively for Boots, this collection turns curl-care favourites into feel-good gifts, with playful kit names, punchy pinks, fresh aqua and a flash of gold foil.

From naming the kits and writing the copy to designing the packaging, I developed a cohesive story across the collection. Art direction and photography brought the range to life, with final production artwork carrying every detail through to print.

Design · Art direction · Photography direction · Copywriting · Kit naming · Production artwork