Bringing a playful world of curls to life for Little Curls, the children's range from Only Curls. Working closely with founder Lizzie, I've helped shape the brand's creative direction across packaging, product launches, campaigns and AI-assisted imagery.

From colourful, characterful visuals to fun, engaging storytelling, the aim is to create a world that feels joyful, distinctive and full of personality, while staying true to the Only Curls family.

Creative Direction, Packaging & Campaigns