Club Monaco

Chelsea in Bloom

Bring a jungle to Chelsea.

  • Concept

  • Retail window

  • Installation

The brief

Two floral retail windows for Club Monaco for the Chelsea in Bloom festival, created with the Club Monaco team and lead florist Caroline Grimble.

The idea

Window one put you in the undergrowth, window two lifted you into the canopy, and hidden throughout were exotic animals, monkeys, snakes and parrots, waiting to be found.

What I did

The window concept, developed with Club Monaco and Caroline Grimble. Client: Bloom & Wild / Club Monaco.

We won silver and the People’s Choice award.

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Behind the scenes

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No7 Social Design

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Bloom & Wild TV Campaign