Bloom & Wild

Care Wildly

Care Wildly.

• Creative direction

• Brand platform

• TV

• Social

The brief

Bloom & Wild’s new brand platform, ‘Care Wildly’, and its launch: 30s and 60s TV adverts in 2020 and 2022, supported by brand-led social, made with creative agency The Or.

The idea

A beautiful, emotionally poignant film challenging the clichés of the flower industry and showing the depth of meaning behind customer purchases: their acts of caring wildly.

What I did

Creative direction within the in-house brand leadership team, shaping the creative framework, the TV adverts and the social showing the ‘just-because’ reasons people send flowers. Production: Academy. Director: Jack Driscoll.