Canon

Ixus campaign

Every camera, the perfect accessory to your lifestyle.

• Art direction

• Styling

• Campaign

The brief

A street-style photo shoot for Canon’s new Ixus range of point-and-shoot cameras, showing the full range of colourways to a younger audience.

The idea

Personas to match the different cameras, with each one the perfect accessory to your lifestyle.

What I did

Art direction and styling. Agency: thisisfst. Photographer: Neil Stewart. Producer: Jay Slater. BTS video: Stu McCardle. Editor: Matt Sears.