Bloom & Wild
Identity & Design
Leading and building a brand’s creative identity.
Creative direction
Brand identity
ATL & BTL campaigns
Retail & experiential
Digital
Packaging
Team leadership
The brief
Creative direction of Bloom & Wild’s brand identity and design across campaigns, retail, digital and packaging, while building the in-house creative team and design studio as the business grew into five territories.
The idea
A look and feel that could adapt and scale with the business, co-created with The Or and Mother Design.
What I did
Brand identity and creative direction, ATL and BTL campaigns, retail and experiential, digital design across email, CRM and paid social, packaging, and leading and scaling the team and creative operations.
Logo marks
Brand design elements
A variety of email newsletter designs
Printed press wrap for Stylist magazine to launch our new plant gifts
Art direction and floral design of our self-gift subscription flowers
Packaging design for our flower and plant gifts
Packaging design
App store creative focussing on brand and key features/benefits of our app
Organic social design templates for engagement
Our summer floral design and art direction
TV advert 2020-1 | 30s
E-commerce website photography for flowers and plants
Plant collection product design and imagery art direction
Paid social creative for brand and conversion ads
Brand Guidelines snapshot
