Miller Harris ‘Tea Extrait Launch’

Tea Extrait is Miller Harris's most concentrated fragrance format — a richer, slower, more considered version of their iconic Tea fragrance. The campaign concept treated the extrait as a subject of study: something to be examined, distilled, observed under the lens. Science meets art meets nature.

Visually, the world was built around the act of infusion — the slow pour, the suspended bubble, the bruised botanical, the dark liquid that could be tea or fragrance or both. Every shot conceived as a precise still life, every element holding equal weight. Nothing decorative, everything intentional.

Role: Creative concept, art direction, campaign strategy