Lola Brand Identity

Female wellness tech had a problem. Products built to help women rest and recover looked like they'd been designed for a gym locker room - cold, clinical, masculine.

Women today are balancing wellness, work and the constant noise of 'self-care' that feels more like a job than joy. Tech in this space is often cold, masculine or overly medical.

Lola needed a brand world to match its ambition, tech that looks like beauty, feels like self-care and works like wellness. Soft on the outside, powerful on the inside. I built the complete creative foundation: from brand identity and tone of voice through to NPD direction and campaign concepting, creating a world for the woman who values both design and downtime.

Creative Strategy — Brand Identity — Tone of Voice — Copywriting — Campaign Concepting — Art Direction — Packaging — NPD Creative Direction