Scherzo Extrait — A Study in Intensity

This campaign translates Scherzo Extrait’s heightened concentration into a visual study of floral power. Rose, peony and tangerine are shown in states of bloom, saturation, pressure and amplification — revealing how delicate notes become richer, warmer and more enduring. Deep wine-toned colour, tactile liquids and expressive movement create a world that feels feminine but never fragile: an exploration of beauty formed under pressure, where every petal carries greater weight and intensity is refined into opulence.

Deliverables

Creative direction and campaign concept
Art direction for hero stills and a 20-second campaign film
Website assets across desktop and mobile formats
Social teasers and supporting stills
Launch copy and calls to action direction
Visual merchandising concepts for window displays and lightboxes
Experiential event concept, Studies for Scherzo Extrait, built around the four stages of Bloom, Saturation, Pressure and Amplification.