Miller Harris Black Datura Campaign

Creative direction and integrated campaign for Black Datura,
part of Miller Harris' Private Collection.

Inspired by the Datura flower, as beautiful and seductive as it is dangerous, the campaign explores the duality of allure and mystery. Set against the backdrop of London after dark, a cinematic world of fleeting encounters, blurred lights and late-night journeys brings the fragrance's hypnotic character to life.

Working with photographer Pip, we brought the creative vision to life across campaign imagery, digital, social and retail.